Course Description

This is a book about stories. It's a book about people. And it's also a book about design. Why do some stories travel across time and space? Why do some advertising campaigns succeed more than others? Why do we care so much about stories? You'll learn about how human beings are hardwired for story and why insanely great stories are the key to our future.

Categories: Creative / Entertainment / Business

Instructor

SJ Murray

SJ is a story designer and EMMY-nominated and award-winning screenwriter/producer. She lives in Austin, TX, with her feisty wheaton-poo, Coco, and travels frequently to both coasts. As a professor in the Honors College at Baylor University, she teaches great texts, creative writing and story rhetoric. She earned her PhD in literature at Princeton and studied screenwriting at UCLA. SJ is a credited writer of documentaries, including for PBS and a feature film for theatrical release, consults on numerous projects, and coaches authors.

Course curriculum

  • 1

    About This Course

    • About This Course
  • 2

    Hardwired for Story Intro

    • See how it all began!
  • 3

    Getting Started

    • Quote

    • Getting Started...

    • Watch SJ's full TEDx talk!
  • 4

    Story Science

    • Quote

    • Story Science
  • 5

    More Science

    • Quote

    • More Science

    • Dr. Paul Zak on Story and Empathy

    • More Science (continued)
  • 6

    Story Ethics

    • Quote

    • Story Ethics
  • 7

    Getting Real

    • Quote

    • Getting Real

    • Unsung Hero

    • Getting Real (continued)
  • 8

    Eureka Moments

    • Quote

    • Eureka Moments

    • Worldcraft: Bjarke Ingels

    • Eureka Moments (continued)
  • 9

    Above & Beyond

    • Quote

    • Above & Beyond

    • John Lewis Christmas 2013

    • Above & Beyond (continued)
  • 10

    Find Greatness

    • Quote

    • Find Greatness

    • Nike Ad 2012

    • Find Greatness (continued)